The games are free, but the content is not. For Windows Phone it is one of the first games for the platform to offer real-time multiplayer instead of asynchronous.The hot trend right now in big name apps from top publishers like EA and Gameloft is freemium. This is the first version in the series where the iPhone and iPad version are identical. Multiplayer is available locally through Wi-Fi and Bluetooth, and online multiplayer is supported as well, but only after setting up and logging into a Gameloft online account. Successful races usually require mastering drifts, ramming rivals and using short-cuts. When the meter is entirely full the nitro darkens the environment as the car goes at maximum speed. Nitro is built up in a three-tier system and can be activated in steps. Nitro is collected through drifts, pick-ups and other maneuvers such as avoiding traffic.

Other types of control schemes without tilt are also available. Drifting is done by tapping the brake while turning and another tap stops the drift. Tapping the left side of the screen activates braking and tapping the right side activates boost. On mobile devices the game can be controlled by tilting the device for steering along with auto-acceleration. Stars are used to open up unlocks but in-app purchases for car packs and power-ups are also available. The game also encourages social sharing after completing a race. Similar to the previous game race results are awarded with up to five stars along with the completion of primary and secondary objectives. Game modes include a career mode, and the single race mode where any race at any level can be accessed directly. There are 80 licensed cars available divided over seven tiers. Some of the locations were previously featured in Asphalt 6: Adrenaline (Havana, Nassau, Moscow, New Orleans, New York, Rio de Janeiro, Shanghai and Tokyo) while others are entirely new (Alps, London, Hawaii, Miami and Paris).

The game offers 150 events over fifteen tracks. Asphalt 7: Heat is an entry in the arcade racing series and the gameplay is largely identical to the previous games.

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